Lead Generation Company
- You may hate prospecting
- You may be talking to the wrong people
- You may be using the wrong tactics
- You may have not defined your focus clearly enough
- Prospecting may sit between the sales and marketing departments
The natural reaction to these issues is to tinker with a number of different tactics, then resort to buying leads for lead generation companies, but often this is an unhappy experience.
We consider many lead generation tactics to be not much better than spam. Using psychological tricks and pressure to get the contact details of the prospect then selling them to multiple hungry companies does no favours to the prospect or the companies buying the leads.
The prospect gets hounded by a bunch of unqualified companies, the companies buying the leads find themselves in a bun fight, selling commodity products and services, in a race to the bottom of the market where price becomes the only determining factor for the prospect.
Online lead generation is great way of engaging prospects at all stages of the buying cycle.
From initial research to the final stages of a buying decision we can build a relationship with prospects, build trust and find the prospects who fit the profile of our ideal customers.
We build tailored internet based online lead generation programs in different markets using a range of tactics including mini sites, authority sites, search engine optimisation, pay per click advertising, email marketing and list building.
Find out how our online lead generation services can help your business.
Sales cycles can be long and close rates low. It is therefore critical that your lead generation activities are focused on the right people.
We encourage companies to take a more focused approach, whereas many companies conduct in lead generation activity which equates to no more than advanced spaghetti throwing.
Systematic prospecting is the key to developing regular sales leads, whether this is through online lead generation, telemarketing, direct marketing or a combination of integrated marketing tactics.
Lead Lab can help your business consistently generate high quality targeted sales leads.
Different markets have varying levels of competition and sales cycles.
Some markets require a long courtship, whilst others have a much shorter sales cycle. At Lead Lab we believe that no matter how long the sales cycle or how competitive your market, we need to take a quality targeted approach that ensures a good experience for both the prospect and your organisation.
Take a look at how we would approach lead generation in various sectors.
Do you have visions of a white collar sweat shop, with rows of headset toting staff who are targeted with fake performance targets?
That isn’t how we do telemarketing. Our telemarketing is about building relationships with targeted prospects over the phone. We aim to provide value, not to interrupt and irritate.
It can take time to develop quality leads, but these will, with the right customer service, be your customers for life, they will be loyal as they are the right fit with your organisation from day one.
Find out more about how telemarketing can be used as the foundation for your business growth.
Be careful who you buy leads from, many leads are sold to multiple companies resulting in dissatisfaction for both you and the prospects who have their details sold.
Our approach to lead generation is different, when you buy leads from Lead Lab, we set up a tailored lead generation process just for you, we help you define who you want to do business with and why these targets should do business with you.
We see our role as a match maker, helping prospects find an amazing supplier and helping you find loyal, long term customers.